Pricing: An art or a science?



Webinar on-demand

Do you have sleepless nights trying to decide what to charge your clients? Perhaps you worry that you don't charge enough, or then again, that you charge too much.

Do you believe that fixing a price for your work is an art or a science? Either way it will effect what you charge; for better or worse.

Pricing is an alchemy of confidence and fact; come to the seminar and find how both affect your agencies ability to grow and make profits.




* *

We will:

  • Analyse what you are actually valuing
  • Discuss how you value and recover time
  • Discover what effect your particular offer/positioning has on price
  • Explore the effect of confidence on price
  • Question the effect of free pitching on price and confidence
  • Understand how even small changes to price can affect profits
  • Consider how clients view your agency, based on price

Delegate feedback from the DBA breakfast event on 25 May:

'Informative, pointing out how we can improve our profitability' Tom Shaw, The Design Conspiracy

'Have confidence in what you're worth' Simon Davies, Point 6


Allison McSparron-Edwards

Having started life as a rock loving geologist, Allison decided to move into the world of commerce and people management, qualifying first as a Chartered Accountant and then as a Business Psychologist with the Open University. She is also a certified Psychodynamic Counsellor, a qualified coach and a member of BACP and the IOD.

Allison has worked largely for service sector businesses, starting at one of the top 5 consultancies, then using her management skills in a multinational relocation business, before moving on to the marketing and communications sector. She has worked at board level in local, regional and London agencies, applying strategic thinking, developing businesses and people, and improving commercial returns. Allison combines a shrewd business sense with the ability to understand the human issues involved in any group working together.
With 30 years commercial experience, Allison has worked (at board level) as a Director, Consultant, NED and M&A specialist.

Her commercialism, intuition and energy helps her identify and resolve problems for individuals and organisations providing clients with demonstrable business improvements and revitalised focus and direction.


On-demand webinar viewing:  

Please note DBA members can access this webinar for free within the DBA Directory - click here to view the webinar.

BEDA members can also access this webinar for free - please email bookings@dba.org.uk to receive a link and access code.

£12.50+vat for non-members - click here to book online.

Once the payment has been taken we will send you a unique access code and link per webinar.

If you have any queries please email bookings@dba.org.uk or call the office on 020 7251 9229